PPC or Pay Per Click advertising is a great way to get instant traffic to your website. Unlike organic traffic, which is developed using search engine optimization and can take months, PPC traffic can be coming to your site as quickly as you can set up a campaign.

PPC, just like SEO, has its good points and its bad points. The good include:

  • Instant Traffic
  • Excellent Tracking (you can track conversions by keyword)
  • You can receive as much traffic as you can afford

PPC can also be bad for some companies because of its expense, especially in very competitive areas like insurance and finance. Just like SEO, PPC should be used as part of an overall internet marketing strategy. With the right tracking system in place, it can result in many more sales for you and your company.

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